How Many Amazon Prime Subscribers Are There in 2026? Global & by Country
As of mid-2026, Amazon Prime has approximately 230–240 million subscribers worldwide, with the United States accounting for the largest share at roughly 167 million. This makes Amazon Prime one of the most popular subscription services globally, combining fast shipping, video streaming, music, and more.
Amazon Prime by the Numbers (2026)
- Total global subscribers (estimated): 230–240 million
- US subscribers (official, disclosed 2021): ~167 million (extrapolated to ~175 million in 2026)
- Top country outside US: India, estimated 20–25 million
- Year-over-year growth (2025–2026): ~5–7%
- Revenue from subscriptions (2025): $43.4 billion (Amazon annual report)
Year-by-Year Trend: Amazon Prime Subscribers (2018–2026)
Note: Amazon stopped disclosing exact Prime subscriber numbers after 2021. Figures from 2022 onward are estimates based on analyst reports and third-party data.
| Year | Global Subscribers (millions) | Source |
|---|---|---|
| 2018 | 100 | Amazon official |
| 2019 | 112 | Amazon official |
| 2020 | 150 | Amazon official |
| 2021 | 200 | Amazon official |
| 2022 | 205–210 | Estimated (Consumer Intelligence Research Partners) |
| 2023 | 215–220 | Estimated |
| 2024 | 225–230 | Estimated |
| 2025 | 230–235 | Estimated |
| 2026 | 235–240 | Estimated |
Amazon Prime Subscribers by Country (2026 Estimates)
The following table shows estimated Prime subscribers for the top 10 countries. Data for countries outside the US is not officially disclosed; estimates are based on market penetration, internet user base, and e-commerce spending.
| Country | Estimated Prime Subscribers (millions) | Penetration of Internet Users |
|---|---|---|
| United States | 175 | ~65% |
| India | 22 | ~5% |
| United Kingdom | 18 | ~40% |
| Germany | 16 | ~30% |
| Japan | 14 | ~15% |
| Canada | 10 | ~35% |
| France | 8 | ~20% |
| Italy | 6 | ~15% |
| Australia | 5 | ~25% |
| Brazil | 4 | ~5% |
Historical Growth
Amazon Prime launched in 2005 in the US and expanded internationally over the following decade. From 100 million subscribers in 2018, membership doubled to 200 million by 2021, driven by the pandemic-fueled e-commerce boom and the addition of Prime Video and Music. Growth has since moderated to 5–7% annually as the US market nears saturation, with international markets like India and Brazil offering room for expansion.
What Is Driving the Change?
Several factors influence Prime subscriber growth: E-commerce penetration – more online shopping drives membership; content investment – Prime Video original series and live sports (e.g., NFL Thursday Night Football) attract and retain subscribers; price increases – in 2022, Amazon raised US Prime annual fees from $119 to $139, which may slow growth but boost revenue; international expansion – Amazon continues to add Prime benefits in emerging markets, though logistics challenges persist.
Methodology
Figures for 2018–2021 are from Amazon’s official annual reports and shareholder letters. From 2022 onward, subscriber numbers are estimates based on third-party research firms such as Consumer Intelligence Research Partners (CIRP), eMarketer, and analyst reports. Country-level breakdowns are estimates derived from internet penetration rates, Amazon’s market share in each country, and survey data. All statistics should be re-verified before citing, as they change over time.
Key Takeaways
- Amazon Prime has an estimated 235–240 million subscribers globally as of mid-2026.
- The US accounts for about 73% of all Prime members, despite Amazon’s international push.
- India is the second-largest market with an estimated 22 million subscribers, but low penetration suggests growth potential.
- Growth has slowed to 5–7% annually after the pandemic surge, with saturation in mature markets.
- Revenue from subscription services exceeded $43 billion in 2025, making Prime a key profit driver for Amazon.
Frequently Asked Questions
How many Amazon Prime subscribers are there in 2026?
As of mid-2026, Amazon Prime has an estimated 235–240 million subscribers worldwide, with the US accounting for about 175 million.
Does Amazon still disclose Prime subscriber numbers?
No. Amazon stopped publicly reporting exact Prime membership numbers after 2021. Current figures are estimates from analysts and research firms.
Which country has the most Amazon Prime members after the US?
India is estimated to have the second-largest Prime subscriber base, with around 22 million members.
How many Amazon Prime subscribers are there in the US?
Approximately 175 million, based on extrapolation from Amazon’s last official disclosure and subsequent growth estimates.
Is Amazon Prime still growing?
Yes, but at a slower pace. Annual growth is estimated at 5–7%, down from 30%+ during the pandemic.
Key takeaways
- Amazon Prime has an estimated 235–240 million subscribers globally as of mid-2026.
- The US accounts for about 73% of all Prime members, despite Amazon's international push.
- India is the second-largest market with an estimated 22 million subscribers, but low penetration suggests growth potential.
- Growth has slowed to 5–7% annually after the pandemic surge, with saturation in mature markets.
- Revenue from subscription services exceeded $43 billion in 2025, making Prime a key profit driver for Amazon.
Frequently asked questions
How many Amazon Prime subscribers are there in 2026?
As of mid-2026, Amazon Prime has an estimated 235–240 million subscribers worldwide, with the US accounting for about 175 million.
Does Amazon still disclose Prime subscriber numbers?
No. Amazon stopped publicly reporting exact Prime membership numbers after 2021. Current figures are estimates from analysts and research firms.
Which country has the most Amazon Prime members after the US?
India is estimated to have the second-largest Prime subscriber base, with around 22 million members.
How many Amazon Prime subscribers are there in the US?
Approximately 175 million, based on extrapolation from Amazon's last official disclosure and subsequent growth estimates.
Is Amazon Prime still growing?
Yes, but at a slower pace. Annual growth is estimated at 5–7%, down from 30%+ during the pandemic.
