How Many Apple Music Subscribers Are There in 2026? Global & by Country
As of July 2026, Apple Music has an estimated 95–100 million paid subscribers worldwide. This places it as the second-largest music streaming service after Spotify, which has around 230 million paid subscribers. While Apple does not regularly disclose exact subscriber numbers, industry analysts and occasional company announcements provide reliable estimates.
Apple Music by the Numbers (2026)
- Estimated paid subscribers (July 2026): 95–100 million
- Free trial users: Approximately 20–25 million (included in the above for some estimates)
- Total users including free trials: 115–125 million
- Year-over-year growth (2025–2026): ~8–10%
- Global music streaming market share: ~20% (vs Spotify ~45%)
- Revenue (2025): $8.5 billion (estimated)
- Availability: 167+ countries
Year-by-Year Trend: Apple Music Paid Subscribers (2019–2026)
| Year | Estimated Paid Subscribers (millions) | Year-over-Year Growth | Notes |
|---|---|---|---|
| 2019 | 60 | — | First official disclosure (60M in June 2019) |
| 2020 | 72 | +20% | Growth from new markets and bundled services |
| 2021 | 78 | +8.3% | Post-pandemic slowdown |
| 2022 | 85 | +9.0% | Price increase in many countries |
| 2023 | 88 | +3.5% | Modest growth; competition intense |
| 2024 | 92 | +4.5% | Stable growth; expansion in Asia |
| 2025 | 96 | +4.3% | Continued increase; Apple One bundle helps |
| 2026 (estimated) | 95–100 | +4–8% | Mid-year estimate; full year may be higher |
Note: Figures for 2019 are from Apple's official announcement. Later years are industry estimates from MIDiA Research, Bloomberg, and Statista. Growth rates are approximate.
Apple Music Subscribers by Country (2026 Estimates)
| Country | Estimated Paid Subscribers (millions) | Share of Global Base | Notes |
|---|---|---|---|
| United States | 38–42 | ~40% | Largest market; strong iPhone ecosystem |
| United Kingdom | 7–8 | ~7.5% | Second-largest; high Apple device penetration |
| Japan | 5–6 | ~5.5% | Popular among iOS users; competition from Line Music |
| Germany | 4–5 | ~4.5% | Steady growth; Spotify dominant |
| Canada | 3–4 | ~3.5% | High adoption rate per capita |
| Australia | 2.5–3.5 | ~3% | Similar to Canada |
| France | 2–3 | ~2.5% | Moderate growth; Deezer strong |
| Brazil | 2–3 | ~2.5% | Fast-growing; price-sensitive market |
| India | 1.5–2 | ~1.8% | Small but growing; local competition |
| Mexico | 1–1.5 | ~1.3% | Growing due to Apple One |
| Rest of World | 20–25 | ~23% | Many countries with small subscriber bases |
Note: Country-level figures are estimates based on app store data, survey data, and analyst reports. Actual numbers may vary.
Historical Growth
Apple Music launched in June 2015 and reached 10 million subscribers within six months. By 2019, it had grown to 60 million, driven by the iPhone user base and exclusive releases. Growth slowed after 2021 as the market matured. The service added about 5–7 million net new subscribers per year from 2022 to 2025. In 2026, the subscriber count is estimated at 95–100 million, representing a compound annual growth rate (CAGR) of about 6% since 2019.
What Is Driving the Change
Several factors influence Apple Music's subscriber growth:
- Apple One bundle: The bundled subscription (Music, TV+, Arcade, iCloud) attracts users who might not otherwise subscribe to Music alone.
- CarPlay and HomePod integration: Seamless integration with Apple's hardware ecosystem retains users.
- Spatial Audio (Lossless): Apple's push for high-quality audio differentiates it from competitors.
- International expansion: Growth in emerging markets like India, Brazil, and Southeast Asia contributes to new subscribers.
- Price increases: In 2022 and 2024, Apple raised prices in several countries, which may have slowed growth slightly but increased revenue per user.
- Competition from Spotify, YouTube Music, Amazon Music: Intense competition limits market share gains.
Methodology
Apple Music subscriber numbers are not disclosed regularly; the last official figure (60 million) was given in June 2019. Subsequent estimates are compiled from industry reports by MIDiA Research, Bloomberg Intelligence, and Statista, as well as analyst projections. Country-level estimates are derived from app store download data, consumer surveys, and market research. All figures are estimates and should be treated as such. Statistics change over time; verify before citing.
Last updated: July 2026
Key takeaways
- Apple Music has an estimated 95–100 million paid subscribers globally as of July 2026.
- The United States accounts for about 40% of all Apple Music subscribers.
- Apple Music's growth has slowed to 4–8% annually from over 20% in 2020.
- The Apple One bundle is a key driver of subscriber retention and growth.
- Apple Music remains the second-largest music streaming service behind Spotify.
Frequently asked questions
How many Apple Music subscribers are there in 2026?
As of July 2026, Apple Music has an estimated 95–100 million paid subscribers globally.
How many Apple Music users are there in the US?
Approximately 38–42 million paid subscribers are in the United States, representing about 40% of the global base.
Is Apple Music bigger than Spotify?
No, Spotify has about 230 million paid subscribers as of 2026, making it more than twice the size of Apple Music.
Does Apple Music have free users?
Apple Music does not have a free ad-supported tier, but it offers free trials (typically 1–3 months) that are counted separately. Total users including trials are estimated at 115–125 million.
How does Apple Music count subscribers?
Apple counts individual paying accounts. Family plan subscribers are counted as one subscription but serve multiple users. The numbers here refer to paying accounts.
