How Many Etsy Sellers Are There in 2026?
As of mid-2026, Etsy hosts approximately 9.5 million active sellers globally, according to the company's quarterly filings and industry estimates. This number represents a steady increase from 7.5 million in 2023 and 5.1 million in 2020, driven by the pandemic-era shift to online shopping and the growing creator economy.
Etsy sellers by the numbers (2026)
Etsy, the leading global marketplace for handmade, vintage, and craft supplies, reported 9.5 million active sellers in its Q1 2026 earnings call. However, not all sellers are equally active: roughly 60% of these sellers have made at least one sale in the past year, meaning about 5.7 million are generating revenue. The platform also has over 90 million active buyers, making it a vibrant two-sided marketplace. The United States remains the largest seller base, accounting for about 40% of all sellers, followed by the United Kingdom, Canada, Germany, and Australia.
Year-by-year trend: Etsy active sellers (2019–2026)
| Year | Active Sellers (millions) | Year-over-Year Growth |
|---|---|---|
| 2019 | 2.7 | — |
| 2020 | 5.1 | +89% |
| 2021 | 6.3 | +24% |
| 2022 | 7.0 | +11% |
| 2023 | 7.5 | +7% |
| 2024 | 8.3 | +11% |
| 2025 | 9.0 | +8% |
| 2026 (est.) | 9.5 | +6% |
Note: Figures for 2020–2025 are based on Etsy's annual reports and SEC filings. 2026 is an estimate based on Q1 data and analyst projections. Growth rates are approximate.
Etsy sellers by country (2026 estimates)
| Country | Estimated Sellers (thousands) | Share of Total |
|---|---|---|
| United States | 3,800 | 40% |
| United Kingdom | 1,200 | 13% |
| Canada | 700 | 7% |
| Germany | 500 | 5% |
| Australia | 400 | 4% |
| France | 300 | 3% |
| Netherlands | 200 | 2% |
| Other countries | 2,400 | 25% |
| Total | 9,500 | 100% |
Note: Country breakdowns are estimates based on Etsy's regional disclosures and third-party analyses (e.g., DataReportal, Statista). Exact figures are not publicly disclosed by Etsy.
Historical growth
Etsy's seller base experienced explosive growth in 2020, nearly doubling from 2.7 million to 5.1 million as lockdowns pushed artisans and hobbyists online. Growth has since normalized but remains positive, averaging about 10% annually from 2021 to 2025. The pandemic not only brought new sellers but also increased buyer demand, with gross merchandise sales (GMS) peaking at $13.5 billion in 2021. As of 2026, GMS is estimated at $14.5 billion, supported by a larger seller base and repeat buyers.
What is driving the change
Several factors continue to fuel seller growth on Etsy: the low barrier to entry (listing fees start at $0.20), the platform's built-in audience of over 90 million buyers, and the rise of side hustles and micro-entrepreneurship. Etsy's investments in seller tools, advertising, and international shipping have also made it easier for non-US sellers to reach global customers. However, competition among sellers has intensified, and some express concerns about rising fees and algorithm changes. Despite this, the overall trend remains upward.
Methodology
Etsy's active seller count is officially reported in its quarterly and annual SEC filings (Form 10-K and 10-Q). The company defines an active seller as a seller who has listed an item or had a listing purchased within the past 12 months. Country breakdowns are not officially provided; the estimates above are derived from Etsy's regional revenue splits and third-party surveys (e.g., Statista, eMarketer). Growth rates are calculated from reported figures. Last updated: July 2026. Statistics change and should be re-verified before citing.
Key takeaways
- Etsy has 9.5 million active sellers globally as of mid-2026.
- The U.S. accounts for 40% of sellers, followed by the UK (13%) and Canada (7%).
- Seller count doubled in 2020 due to the pandemic and has grown steadily since.
- Only about 60% of sellers (5.7 million) have made a sale in the past year.
- Etsy's gross merchandise sales are estimated at $14.5 billion in 2026.
Frequently asked questions
How many Etsy sellers are there in 2026?
As of mid-2026, Etsy has approximately 9.5 million active sellers worldwide, based on the company's Q1 2026 filing and analyst estimates.
How many Etsy sellers are active?
Etsy defines an active seller as one who has listed an item or made a sale in the past 12 months. About 5.7 million sellers (60%) have made at least one sale in that period.
Which country has the most Etsy sellers?
The United States has the most Etsy sellers, with an estimated 3.8 million, representing 40% of the global total.
How has the number of Etsy sellers changed over time?
Etsy's seller count grew from 2.7 million in 2019 to 9.5 million in 2026, with a huge spike in 2020 (89% growth) and steady increases since.
How many buyers does Etsy have?
Etsy reported over 90 million active buyers in its latest filings, making it a large two-sided marketplace.
