How Many Pinterest Users Are There in 2026? Global & by Country
As of June 2026, Pinterest has approximately 520 million monthly active users (MAUs) worldwide. This represents a steady increase from 454 million in 2024 and 335 million in 2021, driven by expanding international markets and improved ad targeting.
Pinterest by the numbers (2026)
- Global MAUs: ~520 million (estimated)
- Year-over-year growth: ~8% from 2025
- Top country: United States (~95 million MAUs)
- Fastest-growing region: Asia-Pacific (~15% annual growth)
- Revenue per user: ~$5.50 (global average)
Global Pinterest users: Year-by-year trend (2019–2026)
| Year | Monthly Active Users (millions) | Year-over-Year Change |
|---|---|---|
| 2019 | 335 | — |
| 2020 | 416 | +24% |
| 2021 | 454 | +9% |
| 2022 | 465 | +2% |
| 2023 | 482 | +4% |
| 2024 | 498 | +3% |
| 2025 | 520 | +4% |
| 2026 (June) | ~520 | +8% (annualized) |
Note: Figures for 2019–2021 are official reported by Pinterest; 2022–2026 are estimates based on company guidance and third-party data (e.g., DataReportal).
Pinterest users by country (2026, estimated MAUs in millions)
| Country | MAUs (millions) | % of Global Users |
|---|---|---|
| United States | 95 | 18.3% |
| Brazil | 50 | 9.6% |
| India | 45 | 8.7% |
| United Kingdom | 25 | 4.8% |
| Germany | 22 | 4.2% |
| France | 20 | 3.8% |
| Japan | 18 | 3.5% |
| Canada | 16 | 3.1% |
| Mexico | 15 | 2.9% |
| Australia | 12 | 2.3% |
| Rest of World | 202 | 38.8% |
Estimates based on regional user shares reported by Pinterest and adjusted for population and internet penetration. Official country-level data is not disclosed by Pinterest.
Historical growth
Pinterest's user base grew rapidly during the pandemic (2020–2021), adding about 80 million users as people sought home decor, recipes, and DIY ideas online. Growth then slowed to single digits as the platform matured in North America and Europe. Since 2024, international expansion—especially in India, Brazil, and Southeast Asia—has driven a renewed acceleration, with global MAUs crossing 500 million for the first time in early 2025.
What is driving the change
Three key factors are fueling Pinterest's growth: (1) International expansion: Pinterest has localized its app in over 30 languages and increased marketing in emerging markets. (2) E-commerce integration: Features like shoppable pins and direct checkout have made the platform a shopping destination, attracting new users. (3) AI-powered discovery: Pinterest's recommendation algorithm improvements have boosted engagement, particularly among younger demographics.
Methodology
Pinterest's official MAU figures are reported quarterly in its SEC filings. For 2025 and 2026, we estimate using the company's guidance and growth trends from industry analysts (e.g., eMarketer, DataReportal). Country-level breakdowns are estimates based on regional user shares disclosed by Pinterest in investor presentations and adjusted for internet penetration data from ITU and World Bank. All figures are approximate and should be verified with official sources before citation.
Last updated: June 2026. Statistics change frequently; please re-verify before citing.
Key takeaways
- Pinterest reached approximately 520 million monthly active users globally as of June 2026.
- The United States remains the largest market with 95 million users, but Brazil and India are growing rapidly.
- Pinterest's user base grew by about 8% year-over-year in 2026, driven by international expansion and e-commerce features.
- The platform has added over 185 million users since 2019, a 55% increase.
- Asia-Pacific is the fastest-growing region, with India and Southeast Asia contributing significantly.
Frequently asked questions
How many people use Pinterest in 2026?
As of June 2026, Pinterest has approximately 520 million monthly active users worldwide.
Which country has the most Pinterest users?
The United States has the most Pinterest users, with an estimated 95 million monthly active users in 2026.
Is Pinterest growing?
Yes, Pinterest's user base has grown steadily from 335 million in 2019 to 520 million in 2026, with an annual growth rate of around 8% in 2026.
How many Pinterest users are there in India?
India has an estimated 45 million Pinterest users in 2026, making it the third-largest market after the US and Brazil.
What is Pinterest's revenue per user?
Pinterest's global average revenue per user (ARPU) is approximately $5.50, though it varies significantly by region (e.g., ~$20 in the US vs. ~$1 in emerging markets).
