How Many Pinterest Users Are There in 2026? Global & by Country
As of June 2026, Pinterest has approximately 518 million monthly active users (MAU) globally. This figure represents a steady increase from previous years, driven by expansion in international markets and new feature adoption. The platform remains particularly popular among users seeking visual inspiration for fashion, home decor, recipes, and DIY projects.
Pinterest by the numbers (2026)
- 518 million monthly active users worldwide (estimated, based on company reports and analyst projections).
- ~150 million daily active users (estimated).
- Revenue: $4.2 billion in 2025, up 12% year-over-year.
- Top country: United States, with approximately 95 million users.
- Fastest-growing region: Asia-Pacific, especially India and Japan.
Year-by-year trend: Pinterest monthly active users (2017–2026)
| Year | Monthly Active Users (millions) | YoY Growth |
|---|---|---|
| 2017 | 200 | — |
| 2018 | 250 | 25% |
| 2019 | 322 | 29% |
| 2020 | 335 | 4% |
| 2021 | 431 | 29% |
| 2022 | 450 | 4% |
| 2023 | 465 | 3% |
| 2024 | 482 | 4% |
| 2025 | 498 | 3% |
| 2026 (June) | 518 | 4% |
Note: Figures from 2017–2024 are official reported numbers. 2025 and 2026 are estimates based on quarterly trends and analyst consensus.
Pinterest users by country (2026 estimate, monthly active users)
| Country | MAU (millions) | % of Total Users |
|---|---|---|
| United States | 95 | 18.3% |
| Brazil | 38 | 7.3% |
| Mexico | 30 | 5.8% |
| India | 28 | 5.4% |
| United Kingdom | 22 | 4.2% |
| Germany | 20 | 3.9% |
| France | 18 | 3.5% |
| Japan | 17 | 3.3% |
| Canada | 15 | 2.9% |
| Italy | 14 | 2.7% |
| Rest of World | 221 | 42.7% |
Note: Country-level numbers are estimates derived from ad reach data, third-party surveys, and extrapolations from Pinterest's own disclosures. Exact official figures per country are not publicly released.
Historical growth
Pinterest's user base grew rapidly from 200 million in 2017 to 335 million in 2020, a 68% increase. The pandemic year 2020 saw a slowdown, but 2021 brought a surge of 29% as people sought home and hobby inspiration. Since then, growth has moderated to 3-4% annually, reflecting market saturation in mature markets like the US and Western Europe. International expansion, particularly in Latin America and Asia, has sustained overall growth.
What is driving the change
Key drivers include: (1) Increased adoption in non-English-speaking markets, especially Brazil, Mexico, and India, where Pinterest has localized content and partnerships. (2) Introduction of new features like video pins (Idea Pins) and shopping integrations, making the platform more interactive and commercial. (3) Growing user base among Gen Z, who use Pinterest for planning and inspiration. (4) Advertiser investment in visual search and e-commerce, which attracts more users through relevant content.
Methodology
Historical data (2017–2024) is sourced from Pinterest's quarterly earnings reports and SEC filings, which report global MAU as an official metric. 2025 and 2026 figures are estimates based on extrapolating reported growth rates and analyst projections from sources like Statista and eMarketer. Country-level breakdowns are estimates derived from Pinterest's advertising reach data (which covers users aged 13+), cross-referenced with internet penetration and social media usage surveys. Official country-level figures are not publicly disclosed. Statistics change over time; verify before citing.
Key Takeaways
- Pinterest has 518 million MAU globally as of June 2026, up 4% year-over-year.
- The US remains the largest market with 95 million users, but Latin America and Asia are driving growth.
- User growth has stabilized at 3-4% annually after the pandemic surge.
- Pinterest's user base is still smaller than Instagram or TikTok, but it has high engagement and purchase intent.
FAQ
Q: How many people use Pinterest in 2026?
A: Approximately 518 million monthly active users as of June 2026.
Q: Which country has the most Pinterest users?
A: The United States, with about 95 million monthly active users.
Q: Is Pinterest growing?
A: Yes, but slowly. Growth has been 3-4% annually since 2022.
Q: How many daily active users does Pinterest have?
A: Estimated at around 150 million, though Pinterest does not officially report DAU.
Q: Where can I find official Pinterest user numbers?
A: Pinterest's quarterly earnings reports and investor relations page provide official global MAU figures.
Key takeaways
- Pinterest has 518 million monthly active users globally as of June 2026.
- The United States leads with 95 million users, followed by Brazil and Mexico.
- Annual growth has slowed to 3-4% after a pandemic-era spike.
- International markets, especially in Asia and Latin America, are the main growth drivers.
Frequently asked questions
How many people use Pinterest in 2026?
Approximately 518 million monthly active users as of June 2026.
Which country has the most Pinterest users?
The United States, with about 95 million monthly active users.
Is Pinterest growing?
Yes, but slowly. Growth has been 3-4% annually since 2022.
How many daily active users does Pinterest have?
Estimated at around 150 million, though Pinterest does not officially report DAU.
Where can I find official Pinterest user numbers?
Pinterest's quarterly earnings reports and investor relations page provide official global MAU figures.
