How Many TikTok Users Are There in 2026? Global & by Country
As of June 2026, TikTok has approximately 1.9 billion monthly active users (MAUs) worldwide, making it one of the fastest-growing social media platforms. This figure includes both the Chinese version Douyin and the international TikTok, though Douyin accounts for roughly 600-700 million of that total. The platform continues to expand rapidly, particularly in Southeast Asia, Latin America, and the United States.
TikTok by the numbers (2026)
- Global monthly active users (MAUs): Approximately 1.9 billion (estimated, including Douyin)
- Daily active users (DAUs): Estimated at 1.1 billion (based on company disclosures and industry estimates)
- Top country (users): China (via Douyin) – ~730 million; United States – ~150 million; Indonesia – ~130 million
- Year-over-year growth (2025–2026): Approximately 12%
- Revenue (2025): Estimated $16–18 billion (not publicly disclosed)
TikTok global monthly active users (2019–2026)
| Year | Estimated Global MAUs (billions) | Notes |
|---|---|---|
| 2019 | 0.5 | Rapid growth after global launch; includes Douyin |
| 2020 | 0.8 | Pandemic boost; India ban removed ~200M potential users |
| 2021 | 1.0 | Steady growth; reached 1B in September 2021 |
| 2022 | 1.2 | Moderate growth; regulatory challenges in US/EU |
| 2023 | 1.5 | Strong rebound; expansion in Southeast Asia |
| 2024 | 1.7 | Continued growth; TikTok Shop boosts engagement |
| 2025 | 1.8 | Slower growth in mature markets |
| 2026 | 1.9 | Estimated; based on industry reports and extrapolation |
Note: Figures for 2020–2025 are based on company announcements and reputable industry reports (e.g., DataReportal, Sensor Tower). 2026 is an estimate. Exact MAU numbers are not publicly disclosed by ByteDance.
TikTok users by country (2026, estimated)
| Country / Region | Estimated MAUs (millions) | % of Global Total | Source Type |
|---|---|---|---|
| China (Douyin) | 730 | 38% | Official (ByteDance reports) |
| United States | 150 | 8% | Industry estimate |
| Indonesia | 130 | 7% | Industry estimate |
| India (banned) | 0 | 0% | N/A (banned since 2020) |
| Brazil | 100 | 5% | Industry estimate |
| Mexico | 70 | 4% | Industry estimate |
| Russia | 55 | 3% | Industry estimate |
| Vietnam | 50 | 3% | Industry estimate |
| Philippines | 45 | 2% | Industry estimate |
| Thailand | 40 | 2% | Industry estimate |
| Japan | 35 | 2% | Industry estimate |
| South Korea | 30 | 2% | Industry estimate |
| Turkey | 30 | 2% | Industry estimate |
| United Kingdom | 25 | 1% | Industry estimate |
| Germany | 20 | 1% | Industry estimate |
| France | 18 | 1% | Industry estimate |
| Rest of World | ~400 | 21% | Industry estimate |
Note: Country-level figures are estimates based on app install data, surveys, and third-party analytics. Official country breakdowns are not published by ByteDance.
Historical growth
TikTok's user base has grown from virtually zero in 2016 (as Musical.ly) to an estimated 1.9 billion MAUs in 2026. The platform crossed 1 billion MAUs in September 2021, becoming the fifth social media platform to do so. Growth was initially explosive (2018–2020), averaging 100–200 million new users per year, driven by viral content and the pandemic. After 2021, growth slowed to 10–15% annually as the platform matured and faced regulatory headwinds in key markets like India (ban) and the US (potential ban discussions). However, expansion in Southeast Asia, Latin America, and the Middle East kept the overall trajectory positive.
What is driving the change
- Short-form video trend: TikTok popularized short-form video, now adopted by all major platforms. Its algorithm remains the most engaging, driving high retention.
- TikTok Shop: Launched in 2021, e-commerce integration boosted user engagement and attracted new users in Southeast Asia and the US.
- Demographic expansion: Initially popular with Gen Z, TikTok now sees growing usage among Millennials and Gen X, especially in markets like the US and Brazil.
- Regulatory uncertainty: Bans in India (2020) and potential bans in the US create volatility, but the platform has so far navigated most challenges.
- Competition: Instagram Reels, YouTube Shorts, and other clones have not significantly dented TikTok's growth; the platform continues to add users.
Methodology
Global MAU figures for 2020–2025 are based on official announcements from ByteDance (e.g., September 2021 announcement of 1 billion MAUs) and reputable industry reports from DataReportal, Sensor Tower, and Business of Apps. The 2026 estimate is extrapolated from recent growth rates. Country-level figures are estimates derived from app download data, active user surveys, and third-party analytics; they should be treated as approximations. Official country-level data is not publicly disclosed. Statistics change frequently; verify before citing. Last updated: June 2026.
Key takeaways
- TikTok has approximately 1.9 billion monthly active users globally as of June 2026.
- China's Douyin accounts for about 730 million users, making it the largest segment.
- The United States is the largest market outside China with ~150 million users.
- TikTok grew from 1.5 billion MAUs in 2023 to 1.9 billion in 2026, a ~27% increase.
- India remains a significant lost market due to the 2020 ban, with 0 users.
Frequently asked questions
How many TikTok users are there in 2026?
As of June 2026, TikTok has approximately 1.9 billion monthly active users globally, including Douyin (China).
Which country has the most TikTok users?
China has the most users via Douyin (about 730 million), followed by the United States (150 million) and Indonesia (130 million).
Is TikTok still growing?
Yes, TikTok continues to grow, albeit at a slower pace. From 2025 to 2026, growth was approximately 12%.
How many TikTok users are there in the US?
An estimated 150 million monthly active users in the United States as of 2026.
Why are TikTok user numbers estimates?
ByteDance does not publicly disclose detailed user statistics. Figures are based on company announcements, industry reports, and third-party analytics.
