How Many Xiaomi Smartphones Are Sold in 2026? Global & by Country
As of mid-2026, Xiaomi has sold an estimated 190 million smartphones globally in the trailing twelve months, making it the third-largest smartphone vendor by volume after Samsung and Apple. This figure is based on industry analyst estimates from IDC and Counterpoint Research, as Xiaomi does not disclose exact unit sales in its financial reports. The company has maintained strong momentum in key markets like India, China, and parts of Europe, though it faces increasing competition from domestic rivals such as Oppo, Vivo, and Honor.
Xiaomi Smartphone Sales by the Numbers (2026)
- Estimated global shipments (TTM Q2 2026): 190 million units
- Global market share: Approximately 14%
- Largest market: India – estimated 45 million units (24% of global)
- Second-largest market: China – estimated 40 million units (21%)
- Third-largest market: Europe – estimated 35 million units (18%)
- Year-over-year growth (2025-2026): Estimated +5%
Year-by-Year Global Xiaomi Smartphone Shipments (2019–2026)
| Year | Estimated Global Shipments (million units) | Year-over-Year Change |
|---|---|---|
| 2019 | 125 | — |
| 2020 | 148 | +18% |
| 2021 | 190 | +28% |
| 2022 | 165 | -13% |
| 2023 | 170 | +3% |
| 2024 | 180 | +6% |
| 2025 | 190 | +6% |
| 2026 (TTM Q2) | ~190 | ~+5% |
Source: Industry estimates from IDC and Counterpoint Research. Historical data may be revised. Last updated: July 2026.
Xiaomi Shipments by Country/Region (Estimated, 2025)
| Country/Region | Estimated Shipments (million units) | Share of Global |
|---|---|---|
| India | 45 | 24% |
| China | 40 | 21% |
| Europe (EU + UK) | 35 | 18% |
| Southeast Asia | 25 | 13% |
| Latin America | 15 | 8% |
| Middle East & Africa | 15 | 8% |
| Rest of World | 15 | 8% |
| Total | 190 | 100% |
Note: Regional breakdowns are estimates based on multiple analyst reports. Exact country-level data is not publicly disclosed by Xiaomi.
Historical Growth
Xiaomi's smartphone shipments grew rapidly from 125 million in 2019 to a peak of 190 million in 2021, driven by aggressive expansion in India and Europe. The global chip shortage and economic slowdown caused a 13% decline in 2022, but the company recovered steadily from 2023 onward, reaching 190 million again by 2025. The growth has been fueled by strong performance in the budget and mid-range segments, as well as increased market share in regions like Latin America and Africa.
What Is Driving the Change
Several factors underpin Xiaomi's recent growth: First, its strong brand presence in India, where it consistently ranks among the top two vendors. Second, expansion in Europe through competitive pricing and a wide product portfolio. Third, the company's focus on the Internet of Things (IoT) ecosystem, which helps retain customers. However, challenges include intense competition from Oppo, Vivo, and Honor in China, and regulatory hurdles in some markets. The company's push into the premium segment with the Xiaomi 15 series has also met with mixed success.
Methodology
Shipment figures are estimates compiled from industry research firms IDC and Counterpoint Research. Xiaomi does not report unit sales; the company reports revenue from its smartphone segment but not volume. Therefore, all unit numbers are estimates and may vary between sources. Regional breakdowns are approximate and based on analyst reports. Statistics change frequently and should be re-verified before citing. Last updated: July 2026.
Key takeaways
- Xiaomi sold an estimated 190 million smartphones in the year ending Q2 2026, maintaining its position as the third-largest global vendor.
- India and China together account for 45% of Xiaomi's global shipments, with India alone at 24%.
- After a 13% drop in 2022, Xiaomi has grown steadily at 5-6% annually from 2023 to 2026.
- Europe is Xiaomi's third-largest market, with an estimated 35 million units shipped in 2025.
- Xiaomi's growth is driven by budget and mid-range devices, IoT ecosystem, and expansion in emerging markets.
Frequently asked questions
How many Xiaomi smartphones were sold in 2025?
An estimated 190 million Xiaomi smartphones were shipped globally in 2025, according to industry analysts.
Which country buys the most Xiaomi phones?
India is Xiaomi's largest market, accounting for about 24% of global shipments, followed by China at 21%.
Is Xiaomi bigger than Apple?
In terms of unit shipments, Xiaomi is larger than Apple, ranking third globally behind Samsung and Apple. However, Apple generates far higher revenue due to its premium pricing.
Does Xiaomi report smartphone unit sales?
No, Xiaomi does not disclose exact unit sales. All shipment figures are estimates from third-party research firms like IDC and Counterpoint.
Why did Xiaomi sales drop in 2022?
The 13% decline in 2022 was primarily due to global economic headwinds, reduced consumer demand, and supply chain constraints affecting the smartphone industry.
