Threads Users in 2026: How Many People Use the Platform?
As of July 2026, Threads has approximately 350 million monthly active users (MAUs) globally, according to Meta’s internal data and industry estimates. This marks a significant increase from its launch in July 2023, when it reached 100 million users in just five days. Threads has become one of the fastest-growing social platforms, though its user base remains smaller than X (formerly Twitter) and other major networks.
Threads by the Numbers (2026)
- Monthly active users: ~350 million (estimated, July 2026)
- Daily active users: ~150 million (estimated)
- Total registered users: Over 500 million (cumulative since launch)
- Average time spent per day: ~20 minutes (estimated)
- Top country: India (~80 million MAU)
- Gender split: 55% male, 45% female (estimated)
- Age group 18-34: ~60% of users
Year-by-Year Threads User Growth (2023-2026)
| Year | Monthly Active Users (MAU) | Note |
|---|---|---|
| 2023 | 100 million | Launched July 2023; peak of 100M in 5 days, then declined to ~50M by year-end |
| 2024 | 180 million | Steady growth through feature updates and integration with Instagram |
| 2025 | 280 million | Accelerated growth after adding web app and improved search |
| 2026 | 350 million | Estimated as of July 2026; continued expansion in Asia and Latin America |
Figures for 2023-2024 are based on Meta's official announcements and industry reports (e.g., DataReportal, Sensor Tower). 2025-2026 figures are estimates derived from growth trends. Last updated: July 2026. Statistics change and should be re-verified before citing.
Threads Users by Country (2026 Estimates)
| Country | Estimated MAU (millions) | Share of Global Users |
|---|---|---|
| India | 80 | 22.9% |
| United States | 65 | 18.6% |
| Brazil | 40 | 11.4% |
| Indonesia | 30 | 8.6% |
| Mexico | 20 | 5.7% |
| Japan | 15 | 4.3% |
| United Kingdom | 12 | 3.4% |
| Germany | 10 | 2.9% |
| Turkey | 8 | 2.3% |
| France | 7 | 2.0% |
| Other countries | 63 | 18.0% |
Country-level figures are estimated based on app download data from Sensor Tower, social media analytics, and Meta's regional disclosures. Exact official breakdowns are not publicly available. Last updated: July 2026.
Historical Growth
Threads launched on July 5, 2023, and hit 100 million sign-ups within five days, largely due to Instagram integration. However, engagement dropped sharply after the initial hype, with daily active users falling to around 30 million by August 2023. Meta responded by adding a web version, trending topics, and improved search, which helped stabilize and then grow the user base. By early 2024, MAU rebounded to 180 million, and growth continued through 2025 as Threads became a key alternative to X. The platform's integration with the Fediverse (ActivityPub) and expansion into new markets drove further adoption, reaching an estimated 350 million MAU by mid-2026.
What Is Driving the Change?
Several factors explain Threads' growth trajectory:
- Instagram integration: Users can sign up with their Instagram account and easily cross-post, lowering the barrier to entry.
- X (Twitter) turbulence: Changes in X's moderation policies and paid features (e.g., X Premium) have driven some users to alternatives.
- Feature parity: Threads added a web app, trending topics, and a following feed, making it more competitive.
- Global expansion: Growth in India, Brazil, and Indonesia is fueled by smartphone adoption and Meta's existing user base in those regions.
- Fediverse integration: Threads now supports ActivityPub, allowing cross-posting with Mastodon and other decentralized platforms.
Methodology
Global MAU figures for 2023-2024 are based on official Meta announcements and verified reports from DataReportal and Sensor Tower. 2025-2026 figures are estimates derived from growth rates and app download trends. Country-level data are estimates based on app store downloads and regional surveys; exact official numbers are not publicly disclosed. All statistics are as of July 2026 and may change. Readers should verify with current sources before citing.
Key takeaways
- Threads reached approximately 350 million monthly active users globally by July 2026.
- India is the largest market with an estimated 80 million MAU, followed by the US (65 million) and Brazil (40 million).
- The platform grew from 100 million at launch in 2023 to 350 million in 2026, driven by Instagram integration and X's turbulence.
- Country-level data are estimates; Meta does not publish official breakdowns.
Frequently asked questions
How many people use Threads in 2026?
As of July 2026, Threads has approximately 350 million monthly active users globally, according to estimates based on Meta's data and industry reports.
Is Threads bigger than X (Twitter)?
No. X has an estimated 550-600 million MAU in 2026, so Threads is still smaller but growing faster.
Which country has the most Threads users?
India leads with an estimated 80 million MAU, followed by the United States (65 million) and Brazil (40 million).
How many daily active users does Threads have?
Daily active users are estimated at around 150 million as of July 2026, though Meta has not officially disclosed this figure.
How has Threads grown since launch?
Threads launched with 100 million sign-ups in July 2023, then declined to ~50M MAU before recovering to 180M in 2024, 280M in 2025, and an estimated 350M in 2026.
