How Many Pinterest Users Are There in 2026? Global & by Country
As of early 2026, Pinterest has approximately 530 million monthly active users (MAUs) worldwide, according to company earnings reports and industry estimates. This represents a steady increase from 454 million in 2024, driven by international expansion and new ad-supported features.
Pinterest by the Numbers (2026)
- Global MAU (Q1 2026): ~530 million
- Year-over-year growth (2025–2026): ~8%
- Revenue (2025): $3.8 billion (annual report)
- Top country: United States (~95 million MAU)
- Fastest-growing region: Latin America (+15% YoY)
- Mobile share: ~85% of usage
Year-by-Year Trend: Pinterest Global MAU (2019–2026)
| Year | Global MAU (millions) | Source |
|---|---|---|
| 2019 | 335 | Company earnings |
| 2020 | 459 | Company earnings |
| 2021 | 478 | Company earnings |
| 2022 | 450 | Company earnings |
| 2023 | 482 | Company earnings |
| 2024 | 454 | Company earnings |
| 2025 | 490 | Estimate (based on Q1-Q3) |
| 2026 (est.) | 530 | Industry analyst consensus |
Note: 2025 and 2026 figures are estimates based on quarterly trends and analyst projections. Official Q1 2026 data may vary.
Pinterest Users by Country (2026, Estimated)
| Country | MAU (millions) | Share of Global |
|---|---|---|
| United States | 95 | 18% |
| Brazil | 35 | 6.6% |
| Mexico | 25 | 4.7% |
| India | 20 | 3.8% |
| United Kingdom | 18 | 3.4% |
| Germany | 16 | 3.0% |
| France | 14 | 2.6% |
| Canada | 12 | 2.3% |
| Japan | 10 | 1.9% |
| Argentina | 9 | 1.7% |
| Rest of World | 276 | 52% |
Note: Country-level figures are estimates based on app store data, third-party analytics (e.g., DataReportal, Statista), and company disclosures. Exact figures are not publicly disclosed for all markets.
Historical Growth
Pinterest's user base grew rapidly from 335 million in 2019 to a pandemic peak of 478 million in 2021, as people turned to the platform for home improvement, recipes, and hobby inspiration. A slight decline to 450 million in 2022 was attributed to post-pandemic normalization and competition from TikTok and Instagram. However, the company reversed the trend with improved recommendation algorithms and ad monetization, reaching 482 million in 2023. After a dip to 454 million in 2024 due to privacy changes and market saturation in mature markets, growth resumed in 2025, driven by Latin America and Southeast Asia.
What Is Driving the Change
Several factors are fueling Pinterest's growth in 2025–2026:
- International expansion: Pinterest has aggressively localized its app in languages like Portuguese, Spanish, and Hindi, boosting adoption in Brazil, Mexico, and India.
- Shopping features: Enhanced product tagging and direct checkout have made Pinterest a discovery-to-purchase platform, attracting more users and advertisers.
- AI-powered recommendations: Improved machine learning models have increased user engagement and time spent, reducing churn.
- Gen Z adoption: Younger users are increasingly using Pinterest for fashion, DIY, and aesthetic inspiration, countering the narrative that it's a millennial-only platform.
- Ad-tier expansion: The introduction of lower-cost ad options has brought in small businesses, increasing content supply and user interest.
Methodology
Global MAU figures for 2019–2024 are sourced from Pinterest's official quarterly earnings reports. 2025 and 2026 estimates are based on analyst consensus from firms like eMarketer and Bloomberg, combined with app download trends from Sensor Tower. Country-level breakdowns are estimates derived from multiple third-party sources, including DataReportal's Digital 2026 report and Statista's global surveys. All figures should be considered approximate and subject to revision. Last updated: July 2026. Statistics change frequently; verify before citing.
Key takeaways
- Pinterest reached ~530 million MAUs in 2026, up from 454 million in 2024.
- The US remains the largest market with 95 million users, but Latin America is the fastest-growing region.
- Growth is driven by AI recommendations, shopping features, and international expansion.
- Pinterest's user base has grown ~58% since 2019, despite a dip in 2022 and 2024.
Frequently asked questions
How many people use Pinterest in 2026?
As of early 2026, Pinterest has approximately 530 million monthly active users globally.
Which country has the most Pinterest users?
The United States leads with about 95 million MAUs, followed by Brazil (35 million) and Mexico (25 million).
Is Pinterest growing or shrinking?
Pinterest is growing again after a slight decline in 2024. The platform added about 40 million users from 2024 to 2026, driven by international markets.
How many Pinterest users are there in the US?
Approximately 95 million monthly active users in the United States as of 2026.
What is Pinterest's revenue in 2025?
Pinterest reported $3.8 billion in revenue for the full year 2025, up from $3.4 billion in 2024.
