How Many TikTok Users Are There in 2026? Global & by Country
As of July 2026, TikTok has approximately 1.8–2.1 billion monthly active users (MAU) globally, making it one of the fastest-growing social media platforms. The short-video app, owned by ByteDance, has seen explosive growth since its global launch in 2018, particularly among Gen Z and Millennials.
TikTok by the numbers (2026)
- Monthly active users: 1.8–2.1 billion (estimated)
- Daily active users: ~800–900 million (estimated)
- Total downloads (all time): >5 billion (Sensor Tower estimate)
- Average time spent per user: ~95 minutes per day (DataReportal estimate)
- Revenue (2025): ~$18 billion (company reported)
Note: TikTok does not officially publish MAU numbers. Figures are estimates from third-party analysts (eMarketer, DataReportal, Sensor Tower) and may vary. Last updated: July 2026. Statistics change; verify before citing.
Year-by-Year Trend: TikTok Monthly Active Users (2018–2026)
| Year | Estimated MAU (billions) | Source Type |
|---|---|---|
| 2018 | 0.1 | Estimate |
| 2019 | 0.3 | Estimate |
| 2020 | 0.7 | Estimate |
| 2021 | 1.0 | Estimate |
| 2022 | 1.2 | Estimate |
| 2023 | 1.5 | Estimate |
| 2024 | 1.7 | Estimate |
| 2025 | 1.9 | Estimate |
| 2026 (mid) | 1.8–2.1 | Estimate |
Growth has been steady, with a notable acceleration during the pandemic (2020–2021) as lockdowns drove demand for short-form video entertainment. The rate of growth has slowed but remains positive as TikTok expands into new markets and older demographics.
TikTok Users by Country (2026 Estimate)
| Country | Estimated MAU (millions) | Penetration (% of population) |
|---|---|---|
| United States | 150–170 | 45–50% |
| Indonesia | 130–150 | 45–55% |
| Brazil | 100–120 | 45–55% |
| Mexico | 70–80 | 50–60% |
| Vietnam | 60–70 | 60–70% |
| Philippines | 55–65 | 50–60% |
| Thailand | 50–60 | 70–80% |
| Turkey | 45–55 | 50–60% |
| Russia | 40–50 | 25–30% |
| Pakistan | 40–50 | 15–20% |
Note: Country-level figures are estimates based on third-party data (DataReportal, Statista). Penetration rates are approximate. TikTok's user base skews young (under 30) in most markets.
Historical growth
TikTok's user base grew from virtually zero in 2017 to over 1 billion by 2021, driven by viral trends, algorithmic content discovery, and aggressive marketing. The platform's growth was especially pronounced in Southeast Asia, Latin America, and the United States. After a brief plateau in 2022 due to regulatory concerns and competition from Instagram Reels, growth resumed in 2023–2024 as TikTok expanded its e-commerce and live-streaming features. By 2026, the platform is estimated to have 1.8–2.1 billion MAU, though official figures remain undisclosed.
What is driving the change
Several factors contribute to TikTok's continued growth: (1) expansion into older demographics as content diversifies beyond dance and lip-sync; (2) integration of shopping and live-streaming, especially in Asia; (3) investment in local content and creators in emerging markets; (4) the addictive nature of the short-video format; and (5) minimal competition from other dedicated short-video apps (e.g., Likee, Triller). Regulatory bans in India (2020) and potential bans in the US have not significantly dented global growth, as users in other regions continue to adopt the app.
Methodology
Figures are compiled from multiple third-party estimates, including DataReportal's Digital 2026 reports, eMarketer, Sensor Tower, and company announcements (where available). TikTok does not publish official MAU numbers; all figures are therefore estimates with a range. Country-level data is derived from app intelligence and survey data. Last updated: July 2026. Statistics change frequently; verify before citing.
Key takeaways
- TikTok has an estimated 1.8–2.1 billion monthly active users globally as of mid-2026.
- The United States leads with 150–170 million users, followed by Indonesia and Brazil.
- TikTok's user base grew from 100 million in 2018 to over 1.8 billion in 2026.
- The platform is most popular among Gen Z and Millennials, but older demographics are growing.
- TikTok does not publish official MAU figures; all numbers are third-party estimates.
Frequently asked questions
How many TikTok users are there in 2026?
TikTok has an estimated 1.8–2.1 billion monthly active users globally as of July 2026.
Which country has the most TikTok users?
The United States has the most TikTok users, estimated at 150–170 million, followed by Indonesia and Brazil.
Is TikTok still growing in 2026?
Yes, TikTok's user base continues to grow, though at a slower pace than in 2020–2021. Growth is driven by expansion into older demographics and new markets.
How many TikTok users are there in the US?
The US has an estimated 150–170 million monthly active TikTok users in 2026.
Does TikTok publish official user numbers?
No, TikTok does not publicly disclose monthly active user figures. All numbers are estimates from third-party analysts.
