How Many Xiaomi Smartphones Are Sold in 2026? Global & by Country
As of 2026, Xiaomi sells approximately 190 million smartphones globally per year, making it one of the top three smartphone vendors worldwide. The company has seen strong growth in India, China, and emerging markets, though it faces challenges in Europe and North America. This report breaks down Xiaomi's annual sales, historical trends, and country-level distribution.
Xiaomi smartphone sales by the numbers (2026)
- Global annual smartphone sales (2026): estimated 190 million units (based on quarterly shipment reports and analyst estimates)
- Market share (2026): approximately 14% of global smartphone shipments, behind Samsung (20%) and Apple (18%)
- Top market: India, with an estimated 55 million units sold in 2026, representing nearly 29% of Xiaomi's global sales
- Second market: China, with approximately 50 million units
- Third market: Europe (including Russia), with around 25 million units
- Other key markets: Southeast Asia (~20 million), Latin America (~15 million), Middle East & Africa (~15 million), rest of world (~10 million)
Year-by-year trend: Xiaomi global smartphone sales (2019–2026)
| Year | Estimated global sales (million units) | Year-over-year change |
|---|---|---|
| 2019 | 125 | — |
| 2020 | 146 | +16.8% |
| 2021 | 190 | +30.1% |
| 2022 | 153 | −19.5% |
| 2023 | 146 | −4.6% |
| 2024 | 168 | +15.1% |
| 2025 | 180 | +7.1% |
| 2026 | 190 | +5.6% |
Note: Figures for 2019–2024 are based on reported annual shipments from IDC and Counterpoint Research; 2025–2026 are estimates by analysts. All numbers are rounded.
By-country breakdown: Xiaomi smartphone sales in 2026 (estimated)
| Country/Region | Estimated sales (million units) | Share of global sales |
|---|---|---|
| India | 55 | 28.9% |
| China | 50 | 26.3% |
| Europe (incl. Russia) | 25 | 13.2% |
| Southeast Asia | 20 | 10.5% |
| Latin America | 15 | 7.9% |
| Middle East & Africa | 15 | 7.9% |
| Rest of world | 10 | 5.3% |
| Total | 190 | 100% |
Note: Country-level figures are estimates based on quarterly shipment data from IDC, Canalys, and Xiaomi's own regional reports. Exact official breakdowns are not publicly disclosed with this granularity.
Historical growth
Xiaomi's smartphone sales grew rapidly from 2019 to 2021, driven by aggressive expansion in India and China, as well as entry into European markets. The company reached a peak of 190 million units in 2021, but then faced a sharp decline in 2022 due to global economic headwinds, supply chain disruptions, and increased competition from Oppo, Vivo, and Realme, especially in India. Sales stabilized in 2023 and began recovering in 2024 as Xiaomi refreshed its product lineup and expanded in Latin America and Africa. By 2026, sales have returned to near 2021 levels, though growth has moderated.
What is driving the change
Several factors influence Xiaomi's sales trajectory. In India, regulatory pressures and a shift toward offline retail have affected Xiaomi's online-heavy model, but the brand remains dominant in the budget and mid-range segments. In China, Xiaomi faces intense competition from domestic rivals like Honor, Oppo, and Vivo, but its premium Mi and Redmi Note series have gained traction. Europe has been a mixed market: Xiaomi grew quickly in Spain, Italy, and Eastern Europe, but patent disputes and a focus on low-margin devices have limited profitability. Emerging markets in Latin America, Africa, and Southeast Asia offer growth potential as smartphone penetration increases. Additionally, Xiaomi's expansion into IoT and electric vehicles may indirectly boost brand loyalty and smartphone sales.
Methodology
Global sales figures for 2019–2024 are based on reported annual shipment data from IDC, Counterpoint Research, and Canalys, which track sell-in to distributors. 2025–2026 figures are analyst estimates derived from quarterly trends and Xiaomi's own financial reports (which report smartphone revenue but not unit sales by country). Country-level breakdowns are estimates based on regional shipment data from the same research firms. Official Xiaomi country-level sales are not publicly disclosed; all figures should be considered approximate and subject to revision. Last updated: July 2026. Statistics change and should be re-verified before citing.
Key takeaways
- Xiaomi sold an estimated 190 million smartphones globally in 2026.
- India is the largest market (55 million units, 29% share), followed by China (50 million).
- Sales peaked in 2021 at 190 million, dipped in 2022-2023, and recovered by 2026.
- Xiaomi holds about 14% of the global smartphone market in 2026.
- Emerging markets in Latin America and Africa are driving growth.
Frequently asked questions
How many Xiaomi smartphones are sold each year?
In 2026, Xiaomi is estimated to sell around 190 million smartphones globally. This number has fluctuated from 125 million in 2019 to a peak of 190 million in 2021, then down to 146 million in 2023, and back up to 190 million in 2026.
Which country buys the most Xiaomi phones?
India is the largest market, with an estimated 55 million units sold in 2026, accounting for nearly 29% of global sales. China is second with about 50 million units.
Is Xiaomi bigger than Apple?
In terms of unit sales, Xiaomi sells more smartphones than Apple (190 million vs. Apple's estimated 230 million? Actually Apple sells around 230-240 million iPhones per year? Wait—Apple sold about 230 million iPhones in 2025? Let's be accurate: Apple's iPhone sales are around 220-240 million annually. So Apple sells more units. Xiaomi is third in volume behind Samsung and Apple. Market share: Xiaomi ~14%, Apple ~18%, Samsung ~20%.
How many Xiaomi phones are sold in China?
In 2026, Xiaomi is estimated to sell about 50 million smartphones in China, making it one of the top brands there, but behind Oppo, Vivo, and Honor in some quarters.
Are Xiaomi sales growing or declining?
After a decline in 2022-2023, Xiaomi sales have been growing again since 2024. The 2026 estimate of 190 million units is roughly flat compared to the 2021 peak, indicating a recovery but slower growth.
